Brand consciousness

Brand consciousness, innovation ability is not strong

Although mainstream fashion men's clothing enterprise has started to pay attention to the brand construction, and gradually increase the product design and development efforts, but on the whole, the apparel enterprises brand awareness and promoting ability is not strong, product design and innovation ability is not quite high, relatively insufficient investment in research, industry follow suit, a few common imitation enterprise even well-known brand, these serious theft restricting our clothing industry.

Export turns sale in domestic market increased domestic market competition

On the one hand, by international financial crisis, Chinese clothing exports plummeted, make clothing export face greater pressure; On the other hand, in recent years Vietnam, Thailand, Malaysia, India and other neighboring countries textile industry soon, export growth rapidly, Mexico, Canada clothing export share in gradually expand international market competition is fierce day by day,. Many export-oriented enterprise began to seek for the development of the domestic market, some of the businesses start from export to sale in domestic market, which will further intensifies domestic market competition.

Information management system is relatively backward

At present Chinese consumers of men's clothing fashionable degrees, this means that constantly increasing demand in the industry needs to be in enterprise market and popular perception in time trend, and on the basis of rapid product production, transportation organization, distribution and sales, which requires enterprises with advanced information management system. China's current men's clothing profession characteristic is production outsourcing, business model to franchise business, the agent is given priority to, in this mode, the enterprise to timely getting terminal consumer spending preference and habits, and new product on the market in time will be preempted the initiative, information management system in which plays an extremely important role. But the industry development, the enterprise to see most of the information management system of investment, management and talented people is not. So, for the traditional clothing corporations, to use their own power development or two suitable for the development of their own business requirements of the information management system is a huge challenge.